Gerace said neither he nor anyone else has decided what “buying engagement” actually means. He hopes SMAC, set up as a nonprofit organization, will change that. “When we talk about a standard buying unit, maybe we’ve got flexibility built in, based on the reach achieved,” he suggested.
That roster is far from complete, SMAC chairman and [...]

Conference attendees can then participate in games created around the tracking system, such as by trying to protect their privacy, finding vulnerabilities in the system, and employing data mining techniques to learn more about other participants.

People attending the Last HOPE hacker conference in New York City this July will be getting more than [...]